Starting a Career in Real Estate – GMAC Real Estate Brand Advantage
GMAC Real Estate

GMAC Real Estate Brand Advantage

GMAC is a brand that people have come to trust and rely on for nearly 90 years. From automotive financial services to insurance to home financing, GMAC has achieved dramatic success by consistently understanding what the customer really wants, and then delivering it. At GMAC Real Estate, we apply this same, simple principle to home ownership.

GMAC Real Estate has created a clear distinction from the competition with our unique Premier Service® promise and our Home Ownership Services business strategy - both of which revolve around providing our consumers with a suite of services to ensure a seamless, one-stop real estate transaction.

Building a Real Estate Career with GMAC Real Estate Can Help You:

  • Attract, serve and retain more home buyers and sellers
  • Provide your clients with the one-stop real estate experience they want
  • Earn more through GMAC branded products and services
  • Take advantage of the global reach and advantages of our brand

A Powerful Brand Name

We firmly believe that brand power plays a critical role in your earning power. We’re a part of a diverse global GMAC franchise that spans 40 countries. This is an incredible asset that no other real estate company can offer.

Adding Value Through Unparalleled Service

We promise our customers the best possible real estate experience with Premier Service. We put our promise in writing and hold ourselves accountable to a higher standard of service that’s unparalleled in the industry. GMAC Real Estate has achieved a 94% Customer Satisfaction Rating, and we believe that satisfied customers can lead to improved repeat business, expanded referral business and –through demonstrating real value – increased commissions.

Increased Service and Revenue Opportunities

Key to our success is the inherent ability of GMAC Real Estate to extend value throughout the home buying or selling process through our Home Ownership Services business strategy.

Many of our local offices offer a full range of services such as mortgage, title, home warranty and other home ownership services. These services can give you an enhanced role in every transaction, the possibility of additional revenue opportunities and, ultimately, the benefit of giving your customers a more satisfying home buying and home selling experience.

Relationships Throughout the General Motors Family of Companies

Our unique business relationship with General Motors (GM) offers you business-building opportunities no other firm can offer, by tapping into an “extended GM family”, through affinity marketing programs promoted by GM, including:

GM Family First® includes GM employees, dealerships and eligible family members, numbering almost 15 million prospects nationwide.

Great MovesSM by GMAC includes designated employees of GM suppliers representing nearly 4.8 million prospects.

GMAC Global Relocation Services (GRS) is one of the largest corporate relocation firms in the world. GMAC Real Estate Agents are the primary choice for receiving GMAC GRS corporate buyer referral opportunities, making the world your marketplace.

In addition, qualified GMAC Real Estate Agents can take advantage of the GM Supplier Car Discount program, and enjoy discounts when purchasing or leasing a new GM Vehicle.


Start Your Real Estate Career with GMAC Real Estate

For more information on starting your real estate agent career with GMAC Real Estate, please contact one of our local offices and inquire about real estate career opportunities at a location near you.