The Multiple Listing Service (MLS) Guide: Selling Real Estate: Why Bother With a MLS Agent?
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Selling Real Estate - Why Bother With a MLS Agent?

Takeaways

  • You have options when selling a property.
  • One is to sell the home yourself and handle all the marketing and advertising.
  • A better option is to have a real estate professional list your home on the MLS system.

Did you know?

  • Ninety percent of home buyers use an agent to find their new property.
Over 75 percent of home buyers use the Internet during the search. When you have real estate for sale you have several options.

You can place a "For Sale" sign in front of your property and wait for the prospective buyers to find you. Be patient. It may take a long time, especially if you are "off the beaten path."

You can create your own website, list your property for sale on the Internet, and again wait to be discovered among the masses on the web.

You could place expensive advertisements in the newspaper and deal with a deluge of telephone calls and lookers who may not be qualified to purchase the property.

Or you could also list your property for sale with a real estate professional who is a member of the Multiple Listing Service (MLS) and gain instant exposure to a sales team of hundreds of real estate sales professionals and their buyer prospects.

In a study released by the National Association of Realtors (NAR), nine out of 10 home buyers use a real estate agent to search for property and over 77 percent use the Internet (up from 2 percent in 1995). Sellers save time, effort and money by tapping the power of the MLS.

Learn More about the MLS or Use it to Find a Home

To learn more, explore the advice on the MLS in this section of our site. You can view local MLS listings by visiting the websites of local GMAC Offices.