Testimonials from GMAC Real Estate Franchises
GMAC Real Estate Franchise program provides best practices for you to model to provide a superior service experience for your home buyers and sellers. As explained in the following stories, the GMAC Real Estate Franchise highlights and celebrates the demonstrably different and superior customer service that that can set our GMAC Real Estate companies apart in their marketplaces.
Eduardo San Roman
First Service GMAC Real Estate
Miami, FL
"We became a GMAC Real Estate franchise for one reason: growth. We thought it would help us compete. Since January 2006, we've added about 150 agents and now have more than 400 working from seven offices. We're on track to add another 45 to 50 agents by year's end. It's phenomenal when you consider how much we've grown."
"My company had been an independent for 23 years, and I felt like it was time for me to either sell or take things to a higher level. To grow, we needed to become affiliated with a nationally known, highly respected brand that would help us expand our reach outside our immediate market. Did we make the right choice? Our numbers say it all."
John Martinelli
1st Choice GMAC Real Estate
Coral Springs, FL
"I really like the way GMAC Real Estate does things. This company is about people-not just commissions and the bottom line-and that's why I chose to affiliate with them. At our office, we're all about customer relationships. With the support we now receive from GMAC Real Estate, we truly are creating customers for life."
"GMAC Real Estate is the force to be reckoned with locally and nationally, and our affiliation with them is making my team the force to be reckoned with in our market. You only get one shot with customers, and with GMAC Real Estate, we're serving them better than anyone else-and beyond their expectations."
Sheri Jones
Greater Montana GMAC Real Estate
Hamilton, MT
"One of the primary reasons we joined GMAC Real Estate is Premier Service®-the only complete customer satisfaction tool for the real estate industry. All of our agents use it. We have a 97 percent customer satisfaction rating, and Premier Service is now ingrained in our culture."
"I believe in the GMAC Real Estate franchise. When we converted, it was an easy sell to my agents, because we could immediately differentiate ourselves through Premier Service. There's no other standard out there in the industry that can touch what Premier Service has to offer."
Susan Sipich
Rich GMAC Real Estate
Orland Park, IL
"There's no magic formula to our success," Susan says. "We simply stress quality over quantity, while focusing on comprehensive training for all new agents and adhering to the proven principles of Premier Service on a day-to-day basis."
"I originally viewed Premier Service as simply a consumer-oriented program, but it's turned out to be a great recruiting tool as well. New agents need systems that will help them succeed. Premier Service offers this and so much more. I've had experience with other franchises, but GMAC Real Estate provides the best tools and support in the industry."
Danny Schwier
Park Place GMAC Real Estate
Riverside, CA
"With Premier Service, I realized that we not only had a way to brand what we offer, we actually had a way to gauge it and then take credit for it."
"Since implementing Premier Service, we have seen a marked improvement in both the number of transactions and gross commission income (GCI). Our commission growth has increased each year, seeing a 32 percent increase two years ago and a 47 percent increase last year."
"The ability to easily demonstrate how we can provide better service to our customers has been an important factor in defending commission rates in a marketplace that is very much 'commission squeezed' in our industry. And the improved culture and focus on customer service has also had a dramatic impact on our recruiting efforts."
"In the last three years, we added 192 agents to our operation and increased our retention rate, which is getting better all the time. When it comes right down to it, a real estate office is a real estate office. When you cut to the chase, there are only a few ways to impress and win an agent you are recruiting: through your company's culture and by offering higher quality, one-stop shopping with all the related real estate services our customers expect and demand. If you can show proof of these things, you will win agents over."
When you're ready to discuss a possible Real Estate Franchise with GMAC Real Estate, just e-mail us, or call us at 866-667-9482. One of our Franchise Development specialists will be glad to work with you.
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