Press Room

New Survey by Luxury Institute Names the Company Among Top Two Nationwide

Oak Brook, Ill., June 6, 2006 - GMAC Real Estate announced today that it has been ranked in a new survey as one of the top two real estate firms in the nation that market luxury properties.

Conducted by the independent New York-based Luxury Institute, the "Luxury Customer Experience Index" survey ranked GMAC Real Estate - which markets luxury properties through its Elegant Homes program - second in the nation, behind only Sotheby's International Realty.

The Luxury Institute ranked real estate companies based on surveys of high net-worth luxury homebuyers throughout the nation. The Luxury Customer Experience Index surveyed high net-worth clients in four major areas: effectiveness of meeting customer needs; perceived price worthiness; customer retention/loyalty, and customer referral. GMAC Real Estate earned a score of 68.4; Sotheby's score was 73. RE/MAX trailed GMAC Real Estate in third place. Other real estate firms included in the survey were Century 21, Coldwell Banker, ERA and Prudential.

"We're very pleased with our ranking, but to be quite honest, we're not overly surprised," said Lane Barnett, president and chief executive officer of GMAC Real Estate's Franchise Operations. "For the past four years, literally everything we've done throughout our entire company has been driven by our unique Premier Service® customer service program in which we put into writing, up front, those things our agents will do to provide the very best service anywhere in the real estate industry. Premier Service, provided through our Elegant Homes program, transcends all markets and homes, from entry-level homes in modest neighborhoods to multi million-dollar oceanfront estates."

Premier Service is widely regarded as the most comprehensive and effective customer-service program in the real estate brokerage industry. Through the program, GMAC Real Estate is the only national real estate brokerage company whose sales associates put in writing, up front, the services they will perform. Following each transaction, GMAC Real Estate agents ask their customers to honestly rate their performance through a survey conducted and tabulated by an independent, third party. Through Premier Service, the company has received an unprecedented 94 percent customer satisfaction rating.

The Luxury Customer Experience Index surveyed a nationally representative sample of more than 2,100 households with a minimum of $200,000 gross annual income and minimum net worth of $750,000 (including home equity). The Luxury Customer Experience Index creates a set of measures that capture the critical drivers of customer experience, as rated by each brand's customers, and goes far beyond traditional customer satisfaction measures.

About GMAC Real Estate Elegant Homes

The Elegant Homes marketing program is a proprietary program offered exclusively to GMAC Real Estate companies and their agents to better serve both luxury buyers and sellers. The program includes Elegant Homes print advertisements in The Wall Street Journal's Distinctive Properties and Estates section, the DuPont Registry™ - a Buyer's Gallery of Fine Homes - and GMAC Real Estate's Luxury Market Report. Listings of GMAC Real Estate Elegant Homes listings are available at www.ElegantHomes.com or www.GMACRealEstate.com.