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Press RoomContact: Hugh Siler Siler & Company Public Relations (949) 646-6966 hugh@silerpr.com GMAC REAL ESTATE SIGNS 16 NEW FRANCHISE AGREEMENTS DURING FIRST QUARTER New Franchises - From California to Florida - Will Offer Premier Service Program, the Industry's Most Comprehensive Customer Service Program, to Their Clients Oak Brook, Ill., May 16, 2006 - GMAC Real Estate, one of North America's leading real estate companies, announced today that it has signed franchise agreements with 16 real estate brokerage companies during the first quarter of this year. The 16 new agreements represent a variety of medium-to-large-sized markets in 11 states, including: Orange County, Calif., Denver, Colo., Portland, Ore., Naples, Fla., and Ft. Lauderdale, Fla., to name a few. "GMAC Real Estate provides real estate brokers with proven tools and resources to increase their profit margins while providing their clients with higher levels of service," said Lane Barnett, president and CEO of GMAC Real Estate's franchise company. "We are proud to be aligned with this group of strategic partners that are committed to offering their clients our innovative Premier Service® customer satisfaction program and our Home Services business strategy," Barnett added. During the first quarter, GMAC Real Estate signed franchise agreements with the following companies:
Barnett said the company will continue to increase its number of offices by adding new franchises domestically, as well as globally. Last month, the company announced that it had signed an agreement with GMAC Imobiliária Portugal, GMAC Real Estate's first European franchise. The new firm will also offer the GMAC Real Estate's unique Premier Service program and comprehensive Home Services business strategy to home buyers and sellers in Lisbon and surrounding Portuguese markets. Premier Service is considered the most comprehensive and powerful customer-service program in the real estate industry. Through the program, GMAC Real Estate is the only real estate company whose sales associates put in writing, up front, the services they will perform and then ask their customers to honestly rate their performance after each transaction through a survey conducted and tabulated by an independent, third party. About GMAC Real Estate GMAC Real Estate is one of North America's largest real estate companies with more than 1,300 company-owned and franchised real estate offices and more than 23,000 sales associates. GMAC Real Estate is a subsidiary of GMAC Home Services, which also owns, GHS Mortgage, a leading lender, and GMAC Global Relocation Services, one of the world's leading providers of global relocation and assignment management services. |
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