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Press RoomContact: Hugh Siler Siler & Company Public Relations (949) 646-6966 hugh@silerpr.com GMAC REAL ESTATE AWARDS NEW LAS VEGAS FRANCHISE TO LOCAL INDUSTRY VETERAN DAVE CRETE Dave Crete & Associates GMAC Real Estate Offers Full Range of Home Services; With Sights Set on Growth, Company to Break Ground on Second Office Las Vegas, Nev., Nov. 17, 2005 - GMAC Real Estate, one of North America's leading real estate firms, announced that it has awarded a franchise to Dave Crete, a respected real estate industry veteran in Las Vegas' bustling real estate market. The new franchise, Dave Crete & Associates GMAC Real Estate, is taking a significantly different approach to working with local buyers and sellers: the firm offers buyers and sellers true "one-stop shopping" for a full range of home services including: brokerage, mortgage, escrow coordination, homeowners insurance and home warranties, all backed by the industry's most comprehensive and meaningful written customer service program. Taking the home services concept even further, Crete's staff also includes licensed contractors who can assist clients with everything from home renovations and remodeling to building custom homes and commercial buildings. "We are extremely pleased to welcome Dave and his associates to the GMAC Real Estate team," said John Bearden, president and CEO of GMAC Home Services, which has more than 1,300 offices and 23,000 sales associates. "Las Vegas continues to be one of the most dynamic and exciting real estate markets, and Dave's thorough knowledge of its unique aspects and his proven commitment to customer service will further strengthen our presence in this key market." Crete said he was attracted to GMAC Real Estate by what he called "far and away the best customer-service approach to working with buyers and sellers" in the industry. "GMAC Real Estate's commitment to providing superior service - along with their continual quest to provide the full spectrum of home services, was very appealing to me," Crete said. "By integrating the company's Premier Service program into our daily practices, our customers know beyond a shadow of a doubt that we put their needs and concerns first, above everything else. And we commit, in writing, what our agents will do for their buyers and sellers, and following the transaction, ask them to grade us." Premier Service is regarded as the most comprehensive and effective customer-service program in the real estate industry and is backed by its 94 percent national customer satisfaction rating. Through the program, GMAC Real Estate sales associates put in writing, up front, the services they will perform. They then ask their customers to honestly rate their performance after each transaction through a survey conducted and tabulated by an independent, third party. Individual survey results provide each sales associate with ongoing feedback and insight for continuous improvement. Crete said he is actively recruiting new agents to increase his staff from its current size of 20 agents and mortgage professionals. Additionally, Crete said he will break ground in early 2006 on a second office, a new 11,500-square-foot building to be located on Maryland Parkway near Wigwam that will staff an additional 50 real estate professionals. Dave Crete & Associates GMAC Real Estate is located at 320 S. Jones in Las Vegas, 702/562-0050, FAX 702/562-0051. About GMAC Home Services GMAC Home Services is one of North America's largest real estate organizations, delivering its unique Premier Service business program to homebuyers and sellers through its four operating companies: GMAC Real Estate Franchised Offices, GMAC Real Estate Company Owned Offices, GHS Mortgage, and GMAC Global Relocation Services. Backed by the resources of industry giant General Motors, the GMAC Home Services network has more than 1,300 franchised and owned residential real estate offices throughout the United States, Canada and Puerto Rico. |
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